Ji-hoon Park
Lead Instructor
Former performance lead at a Seoul e-commerce group. Designs cohort labs around Meta and Naver audience diagnostics.
About Tonso Digital
We started in Gangwon-do to give KR marketing teams a dedicated studio for targeting analytics optimization—where audience quality, signal integrity, and channel-specific playbooks matter more than vanity metrics.
Principles
Signal before scale
We teach teams to validate audience quality and tracking integrity before increasing spend.
KR context first
Examples, benchmarks, and platform nuances reflect how campaigns run in Korea.
Repeatable labs
Every module ends with a template you can run in your next sprint—not theory alone.
Honest scope
We state what is not included: ad spend, tool licenses, and guaranteed performance outcomes.
Timeline
2019
First KR cohort
Launched a 6-week targeting lab with 18 marketers from Seoul-based D2C brands.
2022
Enterprise playbooks
Published channel-specific guides for Naver, Meta, and Google used in team workshops.
2025
Certification track
Introduced structured certification prep with mentor-reviewed capstone projects.
Team
Soo-yeon Kim
Performance Strategist
Specializes in paid social signal quality and creative-to-audience mapping for KR retail brands.
Min-woo Choi
Analytics Mentor
Guides teams through GA4 event design and offline conversion imports for multi-channel campaigns.
Hae-in Lee
Curriculum Designer
Builds modular playbooks for audience layering, lookalike tuning, and exclusion hygiene.
Yuna Han
Student Success Manager
Coordinates mentor office hours, project reviews, and certification prep checkpoints.
Dong-hyun Jang
Performance Strategist
Focuses on B2B SaaS account lists and LinkedIn audience refinement for KR enterprise markets.
Eun-ji Oh
Analytics Mentor
Teaches pixel health checks, deduplication, and server-side event routing patterns.
Tae-kyung Nam
Lead Instructor
Runs advanced workshops on predictive segments and CRM-to-ads audience sync.
Seo-jin Baek
Curriculum Designer
Authors channel-specific teardowns for Kakao, Coupang ads, and Google Demand Gen.
Hyun-ah Kang
Student Success Manager
Tracks cohort progress and facilitates peer review circles between modules.
Jun-seo Lim
Analytics Mentor
Supports agencies migrating legacy UTM structures to unified taxonomy models.
Na-ri Shin
Performance Strategist
Advises local service businesses on geo-radius targeting and call-tracking alignment.
Woo-jin Kwon
Lead Instructor
Facilitates team bootcamps with live campaign audits and post-mortem frameworks.
Mi-ra Jung
Curriculum Designer
Maintains template libraries for audience maps, signal scorecards, and QA checklists.