Selected teardowns from clients in e-commerce, B2B SaaS, agencies, and training teams. Outcomes reflect client-reported surveys, not guaranteed results.
E-commerce
Challenge: Prospecting audiences overlapped 42% between Meta and Naver, inflating CAC.
Solution: Applied cross-platform matrix from Segmentation Lab; rebuilt exclusions and seed lists.
Outcome: Reported 18% CAC reduction over six weeks post-implementation (client survey).
B2B SaaS
Challenge: CRM segments uploaded with inconsistent hashing caused low match rates.
Solution: CRM-to-Ads Audience Sync playbook and QA lab standardized weekly refresh.
Outcome: Match rate improved from 61% to 89% for primary retargeting pool.
Local services
Challenge: Call tracking misaligned with geo-radius campaigns in Gangwon-do.
Solution: Kakao Moment playbook plus conversion integrity workshop realigned events.
Outcome: Call-to-booking attribution stabilized for monthly reporting.
Marketplace
Challenge: Demand Gen assets launched without audience tier mapping.
Solution: Google Demand Gen Targeting cohort restructured asset groups and signals.
Outcome: Creative-audience fit review adopted as standard pre-launch step.
Agency
Challenge: Six strategists used conflicting audience naming conventions.
Solution: Team Targeting Bootcamp with live audits and shared taxonomy.
Outcome: Unified templates deployed across four client accounts within 30 days.
Corporate training
Challenge: Internal L&D needed measurable targeting standards for regional marketers.
Solution: Certification Prep track with capstone rubric and mentor reviews.
Outcome: 12 participants completed capstone; internal playbook published.
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