How it works
1. Intake
Share goals and platform access level
2. Baseline
Run signal and overlap diagnostics
3. Labs
Apply templates in guided exercises
4. Review
Mentor feedback on your deliverables
5. Handoff
Keep playbooks and monitoring cadence
Before
- Overlapping audiences across channels
- Inconsistent event naming
- Ad-hoc exclusion updates
After
- Documented segment taxonomy
- QA checklist before each launch
- Weekly signal review ritual