Meta Custom Audiences Deep Dive
Hands-on Meta-focused track covering custom audiences, value rules, and creative-to-audience fit diagnostics for KR advertisers.
Features
- Value-based audience design lab
- Engagement window calibration
- Creative fatigue vs audience saturation audit
- Lookalike seed quality scoring
- Catalog sync readiness checklist
- Peer review of audience maps
Outcomes
- Ship three validated custom audience sets
- Document exclusion hygiene rules
- Run a creative-audience fit review
FAQ
Typical completion is 3–5 hours per week over three weeks.
Reviews
"Lookalike seed scoring changed how we brief creative—shorter copy tests, clearer hypotheses."
"Wish the catalog module had one more example, but exclusion hygiene section alone paid for the course."